The Impact Of Advertising On Women And Showing The...

Aliza Durvesh Professor Miller-Waters English 1301 November 23, 2015 Advertising â€Å"Advertising may be described as the science of arresting the human mind long enough to get money from it† –Stephen Butter Leacock. The invention of television in 1920s changed the advertising game forever. Many good things came from this like the fact that advertising has made it much easier for companies to reach larger audience but it has encouraged many unethical behaviors from the media. One major example of this negative effect is objectification of men and women and showing the negative prospects of society. I looked at two articles that talk about how a specific gender is being attacked by advertisers. The articles are â€Å"Adversities: Men Are Not†¦show more content†¦She talks about how women are shown objectively in ads. Most magazines put airbrushed women as a marketing gimmicks. She says that these advertises are giving young women and girls serious self-image issues. Self-objectification is harming women’s body image, mental health, motor skills, and even effecting their sex lives. She thinks that we should boycott these corporations and to tell them what they are doing wrong so we can get our self-respect and happiness back. There are many things that are similar and different about the two articles but the main similarity is that it talks about how it influences the young mind and the main difference is that one article has more rational points then the other. Both articles talk about the fact that advertising agencies are objectifying and stereotyping men and women which is highly influencing the young mind and suggesting ways that we can help prevent this kind of portrayal in the future. Caroline Heldman and Glenn Sacks agree that mass media (mainly advertising) in our modern world is a great influence on how we think. Both authors strongly believe that the media stereotypes and portrays people in a negative way. Heldman claims that women are repeatedly being objectified in the media. She says â€Å"On a typical day, you might see ads featuring a naked woman’s body